AXIS LABS
Proposal · July 21, 2026 Prepared by Jason For your GoHighLevel CRM and funnels

Funnels that convert,
measured and optimized.

I build GoHighLevel CRM automation and sales funnels, then keep optimizing them against real numbers instead of guesswork. The CRM is structured to your sales process, the funnels capture and qualify leads, marketing automation nurtures them, and performance dashboards show exactly where deals convert and where they leak. Every change is driven by what the metrics say, so the system gets sharper each month rather than sitting static after launch.

GoHighLevel
CRM automation and sales funnels
Optimized
Funnels tuned to what actually converts
Metrics-driven
Dashboards on sales performance
Automated
Marketing and follow-up that runs itself
What's Holding Sales Back

Funnels you can't see can't improve.

Building a funnel is step one. Without measurement and a CRM that captures the data, you cannot tell what is working, so nothing gets better.

🌫️

Funnels run blind

Leads go in and some come out, but without stage-by-stage metrics you cannot see where they drop off. You are optimizing on gut feel instead of data.

📊

CRM data nobody analyzes

Your CRM holds the answers to what converts, but if no one turns that into a clear view of performance, the insight just sits there unused.

🔁

Marketing that stays manual

Follow-up and nurture done by hand are inconsistent and slow. Warm leads cool off, and the team spends time on work that should run itself.

The Build

Build it, measure it, then make it better.

I set up GoHighLevel as a CRM built around your sales process, with the pipeline stages, fields, and automations that let you actually track how a lead moves. On top of that I build sales funnels that capture and qualify, and marketing automation that nurtures every lead across email and SMS until they convert or opt out. The difference is the measurement layer: dashboards that show conversion at every stage, which funnels and campaigns perform, and where deals stall, so we can see the real story instead of guessing. From there it is a loop, I optimize the funnels, sequences, and pipeline against what the numbers show, and the system improves month over month. Everything is documented and owned by you, and we start with the highest-impact piece and build out.

Services and Deliverables

What you get. Phase by phase.

Every phase ships something you sign off on before the next begins. CRM foundation, funnels, automation, then analytics and optimization.

🧭
Phase 1
CRM Foundation
  • GoHighLevel pipeline, stages, fields, and tags built to your sales process
  • Lead source tracking so every deal is attributable
  • Data hygiene and structure that make reporting possible
  • A build plan you approve before anything is wired up
🎯
Phase 2
Sales Funnels
  • Funnels that capture and qualify leads
  • Landing pages, forms, and calendars in GoHighLevel
  • Opportunities created and routed automatically
  • Clear conversion paths for each offer
⚙️
Phase 3
Marketing Automation
  • Automated email and SMS nurture sequences
  • Sequences that stop the moment a lead replies or books
  • Pipeline automation keeping stages accurate
  • Internal notifications so no lead waits too long
📈
Phase 4
Analytics and Optimization
  • Dashboards on conversion at every funnel stage
  • Which funnels, campaigns, and sequences perform
  • Where deals stall, surfaced clearly
  • Optimization driven by the metrics, not guesswork
🤝
Phase 5 · Ongoing
Optimization Partner
  • Continuous tuning of funnels, sequences, and pipeline
  • New campaigns and funnels tested against performance
  • Documentation and walkthroughs so your team can run it
  • Every account and workflow owned by you
Order of Build

Foundation to a system that improves.

Each stage ships working pieces. Click any stage to see what it delivers.

What this stage delivers
  • Pipeline, stages, fields, and tags built to your process
  • Lead source tracking so every deal is attributable
  • Data hygiene and structure that make reporting possible
  • A build plan you approve before wiring anything
What this stage delivers
  • Funnels that capture and qualify leads
  • Landing pages, forms, and calendars in GoHighLevel
  • Opportunities created and routed automatically
  • Clear conversion paths for each offer
What this stage delivers
  • Automated email and SMS nurture sequences
  • Sequences that stop on reply or booking
  • Pipeline automation keeping stages accurate
  • Internal notifications so no lead waits too long
What this stage delivers
  • Dashboards on conversion at every funnel stage
  • Which funnels, campaigns, and sequences perform
  • First optimization pass on real performance data
  • Documentation and handoff for your team
Next Step

Let's build a funnel you can measure.

A short call where I share my screen, look at your current CRM and funnels, and map how I'd instrument them so you can finally see where deals convert and where they leak. We'll confirm the highest-impact piece to build and measure first. Happy to walk through commercials on the call.